The Ed-Tech sector is preparing to publish a self-regulatory code; Government issues advice against deceptive sales

The electronics technology industry, which has come under fire as the government issued an advisory warning customers against mis-sales and other practices of certain electronics technology platforms, is working to release a code of ‘self-regulation, sources told CNBC TV 18.

The Internet and Mobile Association of India (IAMAI) industry association has worked with members, including major players in electronic technology, to establish a form of self-regulation that will protect the interests of the customer.

The government took note of the increase in complaints against some electronics technology companies about deceptive consumers and issued a stern advisory on December 23, warning citizens to “carefully assess” the offer of free services. promised by electronic technology companies and also warned that “some electronic technology companies attract parents by offering them free services and having them sign the electronic funds transfer (EFT) mandate or by activating the automatic debit feature, by targeting in particular vulnerable families “.

The Department of Education has released a Dos and Don’ts list, which warns customers to “avoid the automatic debit option for payment of subscription fees,” and “to avoid paying the subscription fee. ‘registration of credit / debit cards on applications for subscriptions’, and’ not trusting the ‘Success stories’ shared by electronic technology companies without proper verifications. “

The ministry also urged electronic technology companies to comply with the 2020 Consumer Protection (Electronic Commerce) Rules and the Self-Regulatory Code of the Indian Council of Advertising Standards and ensure transparency of advertisements.

There have been several social media posts and reports on electronics tech company Byju’s that cite cases of deceptive and deceptive selling, which has raised concerns in the electronics tech industry.

Byju’s did not respond to CNBCTV18’s questions about customer advice and complaints.

First publication: STI

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