Social Media Day highlights local church resources for social ministry

Social Media Day highlights local church resources for social ministry. Photo by United Methodist Communications

“Churches today know that social media isn’t just social…it’s a ministry,” said Poonam Patodia, chief marketing officer. “We’re here to help celebrate Social Media Day by helping your church have the biggest impact possible.”

United Methodist Communications will celebrate Social Media Day on Thursday, June 30, 2022, highlighting the many resources the agency provides to help churches maximize their social media potential.

In recent years, churches have embraced new ways of connecting through social media. John Haney – Senior Training and Development Specialist – will host a special Facebook Groups Live Learning session at 12 p.m. CT on Facebook.com/UMCom.

This presentation will examine some important concepts for social media with a focus on how to get the most out of Facebook Groups. The presentation will be followed by a live Q&A session to help you use this tool to advance your ministry efforts. Prior to the event, look for posts on the United Methodist Communications Facebook page that encourage you to submit your questions for Q&A in advance. On the day of the event, submit your questions as a comment on the live video stream post on the UMCom Facebook page.

“Churches today know that social media is more than just social…it’s a ministry,” said Poonam Patodia, director of marketing. “We’re here to help celebrate Social Media Day by helping your church have the biggest impact possible.”

United Methodist Communications provides many resources to help equip churches and their leaders for effective ministry through social media, all of which can be found at umcom.org/socialmediaday.

Some of the ways United Methodist Communications equips churches with the tools to serve effectively on a daily basis through social media platforms include providing a free social graphics library, how-to articles, training on social media and social media coaching and advertising.

“We help local church leaders with social media marketing reach new people with one-on-one coaching to learn how to use Facebook, Twitter, Instagram and YouTube more effectively,” said Steven Adair, director of services at the local church. “If your church already has a good grasp of social media, we can place social media ads and run follower campaigns on your accounts to help increase your reach in your community.”

Additionally, the agency uses social media to share church and gospel messages and stories through daily posts on multiple platforms, offering articles, news, resources, inspiration , Bible verses and more. With more than 1.6 million subscribers, United Methodist Communications’ social media channels provide a place for the community, creating 6.4 million engagements in 2021.

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About United Methodist Communications

As the communications agency of The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the world. United Methodist Communications also offers communications ministry services, tools, and resources. Find out more about the agency at Resourceumc.org/Communications. Follow us on Facebook and Instagram.

Media Contact:

Aaron Crisler

615-742-5103

[email protected]

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