New course launched to improve sustainability in Dubai’s tourism sector ahead of COP 28 in UAE

Dubai: A new course has been launched to improve sustainability in Dubai’s tourism sector as the UAE prepares to host the COP28 (Conference of the Parties) Climate Change Conference, at Expo City Dubai in 2023, which will further address climate change to create a more sustainable environment. and progressive economic future.

The Dubai College of Tourism (DCT) and Dubai Sustainable Tourism (DST), both part of the Dubai Department of Economy and Tourism (DET), have updated the “Dubai Sustainable Tourism” course which is available on DCT’s innovative learning platform, Dubai Way.

With a range of new modules, including educational segments, focusing on saving water and energy, building a green team and efficient procurement, the highly sought-after DCT course will now give participants the knowledge necessary to respect and operate with sustainability principles in the travel and hospitality sectors.

Dubai Way is a world-class training platform offering a wide range of educational and awareness programs for those employed in tourism roles across the tourism ecosystem. Supporting those who interact with visitors on a daily basis, Dubai Way offers specialized training focused on history, culture, heritage and customer service, all of which are essential to delivering exceptional experiences for visitors to Dubai.

Over 2,000 students have graduated from the sustainability course since its launch, underscoring the need and effectiveness of this program, with hundreds more students expected to graduate in 2023.

The impact

Since the launch of the sustainability course in 2019, it has contributed significantly to strengthening the city’s sustainability credentials, as part of DST’s broader initiative to position Dubai as a tourism destination focusing on and highlighting implementing sustainable practices.

For example, a number of hotels have developed water bottling plants, installed solar panels and implemented water saving initiatives. In recent years, the tourism sector has also seen a proliferation of on-site farms, generating locally sourced green vegetables as well as hotels supporting local suppliers of fresh produce, poultry, seafood and dairy products, in line with UAE food safety initiatives.

Case studies

In addition to new content, the enhanced DCT course also features best practice case studies from hospitality and tourism leaders including; Atlantis The Palm, Four Seasons Resort Dubai at Jumeirah Beach, Armani Hotel Dubai, Hilton Garden Inn, Mall of the Emirates and JA Resort Jebel Ali.

It also includes information on the pioneering sustainability initiative “Dubai Can” launched in February 2022, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai. The module focuses on educating tourism professionals and future industry leaders about the Dubai Can initiative and the significant success it has had since its launch, with the introduction of around 50 water filters into popular tourist destinations such as Kite Beach, Dubai Marina, JLT, Downtown Dubai, Port of Dubai, Madinat Jumeirah and more.

why it matters

Essa Bin Hader, Managing Director of Dubai College of Tourism, said: “The world-class training programs developed by Dubai College of Tourism are designed to equip our tourism staff with the in-depth knowledge that is so essential to ensuring that Dubai remains the preferred destination. tourists, as we continually strive to fulfill the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, to make Dubai the most visited city in the world and a global center for quality of life.

He said the highly popular Sustainable Tourism course also supports Dubai’s mission to become a leading sustainable destination in line with the UAE’s Net Zero 2050 initiative. “As we count down to the UAE hosting COP28 at Expo City in 2023, we expect staff across the many establishments in the tourism ecosystem to be aligned and aware of all requirements, as well as their roles and responsibilities in achieving the UAE’s sustainability goals. The new courses introduced by the college will further highlight the important role played by the Dubai Way platform in ensuring that everyone engaged in the tourism industry understands how important sustainability is to the industry and how they can play a role. key to achieving a greener future.

Unique Selling Points

The Dubai Way platform provides an opportunity for anyone engaged in the tourism industry to enhance their knowledge and skills, while contributing to the sustainable growth of Dubai. By better understanding the tourism industry, Dubai’s unique selling points and key pillars of the Dubai brand, tourism industry employees will be able to interact seamlessly with visitors and residents of all cultures and nationalities, respond to queries and questions, and ultimately help leave a lasting impression of Dubai on visitors. The Dubai Way courses and platform provide young talent with the foundation they need to join the tourism workforce and ultimately help to further enhance the visitor experience.

While Dubai is already globally associated with exceptional service and tourism offerings, the city continues to seek to enhance its reputation and provide even more extraordinary experiences for its guests. The range of courses available at DCT aims to enhance the knowledge and skills of Dubai-based talent and provide guests with unforgettable memories of the city. The courses cover various tourism trends and themes, encouraging prospective students to work together to promote Dubai to the world as a must-see destination.

Comments are closed.